Sunday, July 20, 2014

Store opening photos!

Yesterday's store opening was a whirlwind - we knew it'd be a busy day, but turnout was far larger than even we expected. Thanks to everyone for coming and making it a hugely successful opening! We know it was a long wait for some of you and we know our store did get a little warm late in the day (it's amazing what body heat can do), so we thank everyone for bearing with us. Everyone seemed happy despite the wait, and we hope that was the case.

We took a few photos of both the pre-opening party and of the line waiting to get in:

Here's our combined shop staff - Tara and Kitsy have both returned to the store, pictured alongside the newest members of the Baby, the Stars Shine Bright team, Karen and Tia!

These were the early arrivals to our pre-opening party. Tokyo Rebel and BSSB each sold half the tickets. A few attendees arrived late, so we had a few more people by the end. (A total of 25 tickets were sold.)

Custom printed macarons with our store logos! These are from Bisous Ciao, right around the corner from our store.

Cupcakes! These are from Sweet Buttons Desserts, right around the other corner. We have a lot of neat food places near us!

Our table spread, which also included finger sandwiches from Tea & Sympathy, a famously authentic British tea shop in the west village.

This was the line to the store right around 1PM.

And this was it at about 4PM - it actually got longer! By this point it was wrapping around the block, and the line itself was attracting a lot of attention within the neighborhood. We were working as fast as we could to complete purchases, but people were coming faster than we could ring them up! This community seems to have grown even larger in New York since we closed our previous store.

If you didn't want to brave the line yesterday, come on down today - we're open and there is no waiting!

NEW YORK, NY 10002

Open 1-8PM every day except Tuesday

We hope to see you soon!


Friday, July 18, 2014

One day until store opening!

One more day - our store's opening is tomorrow!

NEW YORK, NY 10002

Please see our previous post for info on promotions and special items at the opening!

We're putting the finishing touches on everything as we speak. But we wanted to give those of you planning a visit an idea of what to expect.

For those with tickets to our pre-opening party:
  • Doors will open at 11am. Remember to bring your ID!
  • We ask that you do your shopping before eating/drinking. We will have an hour or so set aside for shopping, followed by snacks and beverages. Please don't touch the clothes while eating or drinking. If you decide you'd like to buy something else while eating, please ask us for assistance and we'll be happy to get your items for you.
  • Due to time constraints, we have to limit try-ons to one item at a time all day Saturday, including at the party. 3 items total, but you'll need to go to the end of the line after each.
  • All Tokyo Rebel items can be purchased at the party.
  • We will be clearing the store before the 1PM opening to reset the merchandise and clean up. Feel free to return later in the day if you'd like.

For those planning to arrive at the official 1pm opening:
  • We do expect at least a small crowd - please form an orderly line to the south, but be considerate of our neighbors and don't block their doors.
  • We will be allowing 20 people in the store at a time to maintain a safe and pleasant atmosphere.
Our opening is being covered by a major New York magazine, so you may be photographed and/or asked for an interview.

We accept cash and all major credit cards. PayPal is *not* accepted in the store at this time, although we may accept it in-store in the future. Checks (including travelers checks) are not accepted.

Fitting area
  • Due to the expected crowd, we will be limiting try-ons to one item at a time all day Saturday. 3 items total, but you'll need to go to the end of the line after each.
  • As a general rule, please ask before trying on any item. Certain items are restricted, and we have to keep track of what gets taken into the fitting area.
We're excited to open the store tomorrow and we hope you're just as excited to visit! We'll have a full staff available in case you have any questions or concerns, so don't hesitate to approach us!

See you at the opening!


Friday, July 11, 2014

Store opening events and novelties, plus an all-new brand!

Today we're excited to announce some of what's happening at our store opening on July 19th, including a new brand and our opening day party!


First, we're excited to announce our newest brand from Japan - and it's also our first time carrying shoes! Now that we have a larger store, we're giving shoes a chance to shine in our shop.

We welcome Yosuke to our store! You've seen their shoes in KERA, now you can buy them in the USA! We're carrying shoes from both the main brand and Leche, and in both mens' and womens' sizes.


We'll also have new items from SEX POT ReVeNGe at our store opening, and an SPR novelty fair! Spend more than $100 on SEX POT merchandise and you'll receive an SPR plate! Offer good while supplies last - one plate per person.

We'll also have the latest issue of VINYL SYNDICATE magazine, free with any SPR purchase.

More new products are on the way, including PUTUMAYO, Victorian maiden and others! We may even have novelties from other brands as well - it's coming down to the wire, so we'll see what we get before opening!


Tickets go on sale Saturday, July 12 at 6PM ET

Of course, don't miss our pre-opening party, shared with Baby, the Stars Shine Bright New York City! 2 hours before our official opening on the 19th, we'll be serving snacks, sweets and beverages for a small number of guests to celebrate our new store - and we'll also be giving early access to our products. Tickets are $30 and are very limited in number, so act fast once they go on sale! Limit 2 per person.

Tickets purchased through either store provide the same benefits.

For the most eager among you, watch our "all products" page at 6PM - the tickets should show up in the top left as the newest product.


Monday, July 7, 2014

Victorian maiden's "Flowery Flocky" items up for reserve!

Victorian maiden's "Flowery Flocky" items are now available for reservation!
Featuring a beautiful raised flocky print.

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at

Reservation period ends July 13 10AM ET

Please click each image for more information from Victorian maiden's web site.

Items newly up for reserve (prices do not include tax or shipping, as applicable):

Please note that if a price is listed in strike-through, that is the regular price that will apply once the reserve period ends. The second price is the promotional reserve period price.

Flowery Flocky Elegant Dress - $325  $299
Available in:
Deep Forest

Flowery Flocky Dress - $305  $280
Available in:
Deep Forest

Flowery Flocky Bustier - $180  $165
Available in:
Deep Forest

Flowery Flocky Skirt - $219  $199
Available in:
Deep Forest

Please feel free to order now, and don't hesitate to ask us any questions prior to ordering.

We look forward to receiving your emails~!


Sunday, July 6, 2014

New store update, plus info on future BSSB orders

Sorry if we've been a little quiet lately - we're working feverishly to get our new store ready by the 19th! It's coming up fast.

We can finally tell you exactly where the store is:

158 Allen St.
New York, NY 10002
Opening July 19 at 1PM

We're right alongside the new Baby, the Stars Shine Bright New York City store. We'll soon be adding store directions and other info to the store page on our site.

If you do decide to check it out before the 19th, keep in mind the store is still in a raw state - interior renovations are complete but the buildout continues and exterior work will be happening just before opening day. Hey, if everything was done already, we may as well open now! We're opening just as soon as we can complete all the work.

Now that we'll be sharing a space with BSSB, we do have to also clarify that we - Tokyo Rebel - will no longer be stocking future products from Baby, the Stars Shine Bright or Alice and the Pirates in our store. All future products will be handled by the BSSB NYC store. Since we're splitting a space they'll be at the same physical location as us, but online their products will be sold through the BSSB NYC web site rather than through us. For reservations of upcoming products as well, please contact

We will continue to sell the products we already have from BSSB until they are sold out, and those of you who are currently waiting for items reserved through us will still receive them from us (they've notified us that they're preparing our final shipment right now).

We will also continue accepting reservations for our other brands, including Innocent World and Victorian maiden. No changes there.

Hope this clarifies a few things - we'll see you all on the 19th!


Wednesday, June 18, 2014

Tokyo Rebel reopening, and Baby, the Stars Shine Bright comes to NYC!


This is not a drill. It's the news you've all been waiting for - it's almost time for the grand re-opening of Tokyo Rebel, this time side by side with the all-new official Baby, the Stars Shine Bright New York store!

All your favorite brands from Tokyo Rebel, together with Baby, the Stars Shine Bright and Alice and the Pirates, all in one location.

It's really happening, and it's happening fast. More details will follow.

Check back here for more, and follow Baby, the Stars Shine Bright New York's own web siteTwitter, and Facebook page for all of their latest news and info as well.


Thursday, June 12, 2014

Reservations for "Sister Maria's Humming Birds" by Baby, the Stars Shine Bright

★ We're now accepting reservations for Baby, the Stars Shine Bright's
"Sister Maria's Humming Birds" series ★

As always, it is possible for certain items to sell out quickly.
Please submit your requests as early as possible!

Please view the reservation policy here before ordering.
All reservations must be made through email at

~ Expected release in late June/July ~


Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

  • ATELIER-PIERROT - Just arrived!
  • SUPER LOVERS - Early June
  • PUTUMAYO - Early June
  • BABY, THE STARS SHINE BRIGHT - schedule varies, contact us
  • VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Baby, the Stars Shine Bright, Alice and the Pirates, PUTUMAYO, ATELIER-PIERROT, Hellcat Punks, SUPER LOVERS, MAXICIMAM, Victorian maiden, Innocent World and our local brand Morrigan New York!

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