We've folded our blog into our main web site! Don't worry, we're still around for all your Japanese street fashion needs - in fact, we're only growing! For all new information, please visit us at https://www.tokyorebel.com and click on the blog/news link.

Wednesday, March 8, 2017

Our blog is moving!

We're making some changes around here - but have no fear, they won't affect our store or how we communicate with you guys.

As you probably know, things change quickly on the web. When we opened our web store in 2009, Shopify (our storefront host) offered only very basic blog tools that didn't work very well. At the same time, Google seemed to give preferential treatment to blogs from its own Blogger service in search results. So it made sense for us to have a separate Blogger blog.

But these days, Shopify's blogging tools have improved and Google has begun to de-emphasize Blogger - in fact, they've barely updated it at all in the past five years. So we've made the decision that it's better for our blog to live right on our main web site, rather than as this separate entity. That should make for a bit more of a seamless experience when shopping our online store.

We haven't imported all of our all blog posts, but this blog will remain online for the foreseeable future if you'd still like to read our older stuff.

However, for all news and posts going forward, please bookmark:


Sunday, March 5, 2017

Weekly Coordinates!

Hey there, Kitsy here! Welcome to this week's coordinate post! This week's coordinates feature items from Victorian maidenListen FlavorPUTUMAYOSEX POT ReVeNGe and Yosuke USA. You can find all these items both in-store and online!

First up, we have a Classic Lolita outfit using items from Victorian maiden! The vibrant bordeaux color of Glaukopis Adel Bustier Jumperskirt gives a romantic feeling, which I contrast with the black color of the Rose Lace Afternoon Blouse.For a more refined style I added the Shantung Frill Bolero with Corsage for a subtle flare and added silhouette. The elegant style of the Maniera Half Bonnet really pull this look together, along with its matching bordeaux hue.

Next we have a cute and casual pastel coordinate using items from Listen Flavor! The Menhara Nurse Long cutsew has a fun playful attitude, so I paired it with the lavender Faux Leather Rider Skirt to compliment their pastels hues. When worn with the Angel Heart Hooded Long knit cardigan, this outfit is perfect for chilly weather comfort! Added Q-pot's Creamy Macaron Necklace for an extra touch of sweet.

Next we have PUTUMAYO! Inspired by the Velveteen Ruffle Bustier, I wanted to show how this boned bustier can give a whole new look when worn over dresses. The elegant Flounce Dress has a whole new silhouette when worn with the bustier, giving a mature look and a sexy attitude, especially with the added choker. The bustier has removable straps, making this look ever more versatile!

Lastly I used SEX POT ReVeNGe items to create a casual unisex coordinate! The relaxed oversized cut of the Poison BIG cutsew is flattering on all sizes, and it's graphic print shows off a casual tone of grunge style. Layered with the SIN Zip Parka, this look has a cozy yet subtle rock style. Paired with the tattered BLACK SUPER STRETCH CRASH Pants, it adds a slight touch of grunge. Our new Thick-Soled Lace Up Boots pull together this look with one last touch of rocker style!

Poison BIG cutsew - $46
SIN Zip Parka - $84

Thank you for checking out this week's coordinate's post! We look forward to seeing you in-store, or shop online today!


Monday, February 27, 2017

Cool and cute new shoes from Yosuke USA!

Hello everyone! We've just received a brand new shipment of shoes from Yosuke USA! We have some brand new styles suitable for both Lolita and punk!

 For those who want to add some cuteness we have the adorable Scalloped Platform Pumps.  Or if you prefer lower heels we recommend the Frill Ribbon T-Strap Shoe. The simple designs of both
make them suitable for Lolita coordinates and everyday wear.

If you love more goth and punk aesthetics to your footwear, we have the Platform Lace-Up Boots and Thick-Soled Lace Up Boots. The thick rubber soles make them great for concert wear.

We have a few different sizes in each shoe so please feel free to ask the staff to help you if you are interested! Check out all of our New Arrivals, or browse our full Yosuke USA collection either online or in store!

We look forward to seeing you soon!


Thursday, February 23, 2017

Victorian maiden's "Ceremony Marine" items now available for reservation!

Victorian maiden's "Coordinate Item" series items are now available for reservation!

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at order@tokyorebel.com, by calling us at 212-460-9100 or by visiting us in person at 158 Allen St, New York NY 10002.

Reservation period pricing ends February 28th, 8PM ET.
(Items may be available at regular price afterwards)

Please click the image for more information from Victorian maiden's web site.

Items newly up for reserve (prices do not include tax or shipping, as applicable):

Please note that if a price is listed in strike-through, that is the regular price that will apply once the reserve period ends. The second price is the promotional reserve period price.

Ceremony Marine Puff Sleeve Dress - $314  $284
Available in:
Shoe Rouge

Ceremony Marine Blouse One Piece Dress$348  $318
Available in:

Ceremony Marine High Waist Skirt - $298  $268
Available in:
Shoe Rouge

Ceremony Marine Brooch - $44
Available in:

Ceremony Marine Ribbon Tote Bag - $68  $58
Available in:

Please feel free to order now, and don't hesitate to ask us any questions prior to ordering.

We look forward to receiving your emails~!


Tuesday, February 21, 2017

Petrina and Kitsy's video picks from SEX POT ReVeNGe!

Petrina and Kitsy give you an in-depth look at our February 2017 shipment from SEX POT ReVeNGe, featuring tops, skirts, accessories and more!

Enjoyed the latest SEX POT ReVeNGe picks? This is just a small selection of the many items we received - come shop the collection with us!

Want to see more videos like this? Subscribe to our YouTube channel!

Check out all of our New Arrivals online, or in store~!


Sunday, February 19, 2017

Weekly Coordinates!

Hey there, Kitsy and Petrina here! Welcome to this week's coordinate post! This week's coordinates feature items from Victorian maidenListen FlavorAtelier-PierrotSEX POT ReVeNGe and Yosuke USA. You can find all these items both in-store and online!

First up, we have a Classic Lolita outfit using items from Victorian maiden. The khaki color of Glaukopis Adel Bustier Jumperskirt reminds us of military uniform look, so we created an outfit using that inspiration by pairing it with the Rose Lace Afternoon Blouse. For a more mature style we added the Frill chiffon underskirt for a subtle flare and added length and Medallion double strap pumps for that schoolgirl accent. Acccessorize Q-Pot's Creamy Macaron Necklace melon colorway to add some sugary details.

Next we have a cute and casual Gothic coordinate using items from Listen Flavor! Inspired by Gothic tones and girlish details, we paired the Poison Apple Raglan Cutsew and Lace-up Ruffle Tulle Skirt for a really fun outfit. We added the Ying Yang Happiness Parka to make the graphics on the cutsew really eye-catching. Add the Low Cut Platform Sneakers to complete the look!  

Next we have Atelier-Pierrot! We were inspired by the purple Swarovski crystal on the Strawberry Shaved Ice Necklace to create a delicious Gothic Lolita coordinate. We love the simplistic design of the Royal Garden Dress (Black) and coordinated it with the Magia bustle corset skirt (Purple) to add color.  This look shows off the versatility of this dress and you could even see the rose lace of the dress from under the chiffon underskirt!

Last we used SEX POT ReVeNGe items to create a casual grunge coordinate. We paired the MIND SKULL Shirring Long Sleeve Cutsew with BLACK ROCK FLAP pants for a casual, comfortable feel.  Then we accessorized it with Harness Skull Necklace and BLACK CHAIN BLOOD SID RING belt to complete the look. Add the GORGEOUS Long Parka to keep warm in the colder weather.

BLACK ROCK FLAP pants - $104 $84 (sale!)

Thank you for checking out this week's coordinate's post! We look forward to seeing you in-store, or shop online today!


Sunday, February 12, 2017

We're hiring!

Do you live and breathe Japanese street fashion? Do you love interacting with all different types of people from around the world? Come work with us!

We are looking for one part-time shop assistant. You will work for both the Tokyo Rebel and BABY, the Stars Shine Bright stores doing general retail work, including but not limited to helping customers, ringing up sales, and cleaning cleaning cleaning! You will also be writing blog posts and posting to other social media, starring in our YouTube and Facebook Live videos, as well as entering products into our POS system and performing other retail-related tasks as needed. Meanwhile, you will dress the part, wearing the brands we sell during your shifts to show our store visitors just how amazing this fashion can look.


* You must be at least 18 years old
* You must be legally eligible to work in the US (either a US citizen or on a valid work visa)
* You must be well-versed in the fashion we sell
* You must be close enough to us to be able to get to work on time without exception
* You must be friendly and eager to "dress up" in the fashion during your work shifts
You must be prepared to work during conventions (unless your co-workers can cover your shifts)
* You must be able to work at least one day on the weekend

Preferred but not required:

* Previous retail experience
* Your own wardrobe of clothes representing one or more of our brands (any style)
* Social media experience (personal experience is fine)

This is a part-time position, two to three days per week. Shifts are generally from 12:30-8pm.

To apply, please send a resume and cover letter to info@tokyorebel.com with the subject JOB APPLICATION

If you have one, attaching a photo of yourself wearing any of our brands will help us to gauge your coordination skills and interest in the clothes we sell. This photo can be neck down if you prefer. Your knowledge and personal sense of style are important parts of this job. Please do not send us any photos of yourself not wearing Japanese fashion - we are only interested in seeing how you wear the clothes.

To those who have applied in the past, if you are still interested, please send us any updates to your resume and cover letter so we know you would still like to be considered.

We will only contact those who are selected for an interview.

Thanks in advance to all applicants!


Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

  • PUTUMAYO - ordered, awaiting shipment
  • Innocent World - ordered, awaiting shipment
  • Listen Flavor - early March
  • Lumiebre - early-mid March
  • Yosuke USA - just arrived!
  • VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Listen Flavor, PUTUMAYO, Innocent World, Novalar's, Lumiebre, Yosuke USA, ATELIER-PIERROT, Victorian maiden, Pullip, and more!

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