Let's play a game - weekly sale!

It's time for a little summer fun. Only this is going to last all year. How does a new sale every single week sound? That's right, 52 weeks out of the year.

The catch? Oh, you knew there'd be one. More than one, actually:

• Each sale lasts just one day.
• The sale will be on a different day each week, coinciding with a world holiday, a famous birthday or something else we'd like to celebrate.
• You will not know what we plan to celebrate in advance.
• Each weekly sale affects one product!
• You will not know which product will be on sale until the sale.

The good news is the sale will cover all genres, and not just stuff we want to get rid of either. Think of it like playing a little game, trying to guess when the next sale is and what product we'll be offering.

To kick things off, we celebrate Bastille Day! Yes, in honor of Japan Expo in Paris last week, we celebrate the storming of the Bastille, which became a symbol of the French revolution almost immediately after it happened on July 14, 1789.

And the item on sale this week to commemorate this distinguished date in history?

The SEX POT ReVeNGe Hell Bitch One-piece! Actually one of our most popular items!

Regular Price: $89

Sale Price: $59

That's CRAZY talk! You won't see this price again. Ever.

The sale ends tomorrow night at midnight EDT. You have been warned.

Oh, thinking you're just going to wait for your favorite item to go on sale? Well, some items never will - they just cost us too much, they're too rare and hard to get, or they just sell too quickly. And the more items we add, the lower the chance of any given item going on sale any given week. So if this is your strategy, you may be waiting a long, long time. If you like something on our site, just buy it! Our regular prices are as good as you'll find outside of Japan.

No, we just thought this would be fun, and a way to keep you guys coming back to the site. (Hey, we're not gonna lie, we're in this to sell stuff.)

What's coming next week? Who knows?! We'll announce it here when it happens.

UPDATE: First sale is over! Thanks to all who ordered!