Tuesday, April 13, 2010

Angelic Pretty: Wonder Cookie and featured series ordering info

As we've become better known for carrying Angelic Pretty, a lot of people are now asking about their monthly featured series - when we'll have them, what we'll have, whether they can reserve through us, and whatnot.  So, we thought we should provide some public answers.

First, for those who don't know, Angelic Pretty generally release one featured series per month.  Sometimes they release two, but usually it's one, and you'll see it advertised first one month before in KERA magazine and the gothic & Lolita mooks (if the mooks happen to be out that month).  This month's current featured series is Happy Garden.  Last month's was Jewelry Jelly.  We still have a few items from both of these series in stock.  (A few haven't yet even made it to our web site, but they will by next week if we still have them.)

Next up will be Wonder Cookie, which should be out late this month or early next month.

Scan from The Visual Beast - yeah, it was easier to just find one than make our own :)

Featured series can be either reserve series or regular series - "featured" does not mean "reserve"!  For example, Dessert Collection, which was a featured series a few months ago, was a regular series.  So was Marionette Girl, which was a second featured series that same month (they advertised both in different places).  Regular and reserve series are handled a lot differently by AP.  Reserve series can be pre-ordered by AP's Japanese customers - regular series are just put out for sale on launch day. You can't reserve a regular series even if you're in Japan.

Wonder Cookie is a reserve series.  Ironically, that means it is somewhat easier to get, because AP has a gauge of demand already.

However, while AP takes reserve orders in Japan, they have no process for overseas retailers to do so.  That applies to everyone, not just us.  They allow us to carry these items as if they were regular series.  What this means is that we place our orders for these items the same way as anything else, and we have no way of guaranteeing that we can acquire any specific item until just before they ship to us, when they go and actually pick our items out.  That happens just before the series release.

Some retailers will say that they can take AP reserves - they can't.  They can take reserves for what they will be able to get, but they don't know what that's going to be in advance. That's kind of like this classic scene from Seinfeld:



So, while we would absolutely love to take reserve orders for AP's featured series, there's potential to end up with a lot of disappointed people.  So right now, we're not doing it - we'll only put items up for sale that we know we're getting, and we've been doing that basically when our stuff ships from AP.

We hope that this will change at some point, as we grow and as AP sees the potential in offering reserves to those outside of Japan (and in a physical location in the USA's largest city).  We will definitely make a BIG announcement about it if this does ever change.

The great thing about our store is that we actually carry these items in stock - we don't drop-ship from Japan.  So if you order from us once a series is out and on our web site, it will only take a few days for you to get your stuff.  And if you're in the NY area, you can even stop by and look at it before buying (if it lasts that long).  No other store in the USA allows you to do that with AP's featured series.

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Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

  • PUTUMAYO - ordering mid-February
  • SEX POT ReVeNGe - just arrived!
  • Yosuke USA - ordered-awaiting shipment
  • VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Listen Flavor, PUTUMAYO, Innocent World, Novalar's, Lumiebre, Yosuke USA, ATELIER-PIERROT, Victorian maiden, Pullip, and more!

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