Maki, Asuka, and the Angelic Pretty Shinjuku MaruiOne store tour! Finale!

Editors' note: all week long, we're running a series of store tours showcasing the brands we carry and how they present themselves in Japan. We're doing this to promote our brands and the fashion in general, and also because it's fun. It's rare for anyone to be allowed to film inside a Japanese brand boutique. We do hope that after seeing these reports, you'll buy clothes from us sometime through our main web site.


The video above and all photos here were shot at Angelic Pretty's store at Shinjuku MaruiOne.

Thanks to AP designers Maki and Asuka for meeting with us and recording the message above. As you can probably see, Asuka is dressed in the white Milky Berry one-piece, while Maki is wearing deep blue Wonder Cookie.

Angelic Pretty has two Tokyo stores - one in Laforet Harajuku and one in Shinjuku MaruiOne. Like Laforet, Shinjuku MaruiOne is a shopping mall, and also like Laforet, it has its own section for alternative fashion brands. Angelic Pretty's store is on the 7th floor of this area of the shopping center.

Yes, like all of their stores, it is a sea of pink!  This is AP's brand identity.

The store in general is completely open to the main floor, except for one clothes rack and this set of shelves that's filled with cute little knick knacks.  These items are not for sale!

Store overview.

Generally, on the back of the store hang the prints, on the racks on the right hang solids and patterns.

Lots of Milky Berry!  This is what they're promoting most heavily this month; it is their June print.

The main accessory table.  We've actually had (or have) quite a few of these things!

Patterns and solids (and bags).  Prints and non-prints are about equally popular in Japan.

Blouses and cutsews.

AP Pullip dolls!  We would love to carry these (for the brands we sell), and hopefully will someday soon.

Parasols and... bags.

More Milky Berry at the front outside of the store.

And a Milky Berry Yukata.

Socks and shoes.

A lot more accessories.

Headbows!

Maki and Asuka again, so you can see their full coordinates!

By the way, yesterday we showed you the Atelier-Pierrot shop that we stumbled upon in Osaka - well, AP's right there in American Village too!

More Milky Berry in the window.

We didn't actually go inside (no time! and no Maki or Asuka!) but it looks like a cute shop.

We had a really fun time meeting with Angelic Pretty and as with all of our other brands, we hope to see them again soon!

See what we've got in stock from Angelic Pretty right now.

This is going to conclude our shop tours for now - until we do one of our own!  And hopefully we'll be visiting Japan soon and can bring you updates on the brands we've visited previously - and maybe a new one or two?!