Editors' note: all week long, we're running a series of store tours showcasing the brands we carry and how they present themselves in Japan. We're doing this to promote our brands and the fashion in general, and also because it's fun. It's rare for anyone to be allowed to film inside a Japanese brand boutique. We do hope that after seeing these reports, you'll buy clothes from us sometime through our main web site.
The video above and all photos here were shot at Angelic Pretty's store at Shinjuku MaruiOne.
Thanks to AP designers Maki and Asuka for meeting with us and recording the message above. As you can probably see, Asuka is dressed in the white Milky Berry one-piece, while Maki is wearing deep blue Wonder Cookie.
Angelic Pretty has two Tokyo stores - one in Laforet Harajuku and one in Shinjuku MaruiOne. Like Laforet, Shinjuku MaruiOne is a shopping mall, and also like Laforet, it has its own section for alternative fashion brands. Angelic Pretty's store is on the 7th floor of this area of the shopping center.
Yes, like all of their stores, it is a sea of pink! This is AP's brand identity.
Maki and Asuka again, so you can see their full coordinates!
By the way, yesterday we showed you the Atelier-Pierrot shop that we stumbled upon in Osaka - well, AP's right there in American Village too!
We didn't actually go inside (no time! and no Maki or Asuka!) but it looks like a cute shop.
We had a really fun time meeting with Angelic Pretty and as with all of our other brands, we hope to see them again soon!
See what we've got in stock from Angelic Pretty right now.
This is going to conclude our shop tours for now - until we do one of our own! And hopefully we'll be visiting Japan soon and can bring you updates on the brands we've visited previously - and maybe a new one or two?!