Friday, June 18, 2010

ATELIER-PIERROT Laforet Harajuku store tour!

Editors' note: all week long, we're running a series of store tours showcasing the brands we carry and how they present themselves in Japan. We're doing this to promote our brands and the fashion in general, and also because it's fun. It's rare for anyone to be allowed to film inside a Japanese brand boutique. We do hope that after seeing these reports, you'll buy clothes from us sometime through our main web site.


ATELIER-PIERROT's Tokyo store is in the legendary Laforet shopping mall on Meiji-Dori in Harajuku. If you've never been to Laforet, this is the building from the outside:

It may not look like anything special, and in fact most of the stores inside are pretty standard mainstream fashion boutiques. But "Laforet Underground", which is literally the three basement floors, houses a who's-who of Gothic, Lolita and punk fashion, including several of the brands we carry. (Angelic Pretty actually shares a wall with Atelier-Pierrot, for one example - you can see the pink in the background below!)



According to Atelier-Pierrot, their bustle corset skirts and dresses are as popular in Japan as they are here.  We'll be stocking a few of the skirts you see above as soon as we receive our next shipment from them (soon!).


The sock/corset/bag/accessory/bonnet shelf.  As Ayaka says above, Atelier-Pierrot is a select store so some of these items are their own, some are from other brands.  You may recognize the Victorian maiden Rose Garden and Victorian Queen bags, which we also carry.

The hair accessory and shoe table.


Blouses and more shoes.


The left side rear rack is devoted to Mary Magdalene, Victorian maiden, Chantilly and others.


Atelier-Pierrot keeps their own dresses in the front of the store.



This is a shop-exclusive bag - you'll have to visit them to get it!




Ayaka once again.  She was not the only one there that day, and everyone who was there was dressed in Atelier-Pierrot and all looked absolutely stunning.  Ayaka is wearing one of the company's corset bustle one-piece dresses that she has chosen to wear as a straight dress in front and pulled up in back, which you can somewhat see in the mirror (along with yours truly's arm as I hold the camera).

Check out our Atelier-Pierrot product page to see what we've got in stock! (And what you might have recently missed...) We've got more coming soon.

Thanks to everyone at Atelier-Pierrot for letting us take pictures and video, and for a nice meeting!  Hopefully we can return the favor someday.

Incidentally, while in Osaka, we stumbled upon Atelier-Pierrot's store in that city as well, and while we didn't go inside (we were on our way somewhere else), it looked nice from the outside!


To illustrate how close this industry is in Osaka as well, this store is literally across the street from Innocent World.

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Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

  • PUTUMAYO - ordered, awaiting shipment
  • Innocent World - ordered, awaiting shipment
  • Listen Flavor - early March
  • Lumiebre - early-mid March
  • Yosuke USA - just arrived!
  • VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Listen Flavor, PUTUMAYO, Innocent World, Novalar's, Lumiebre, Yosuke USA, ATELIER-PIERROT, Victorian maiden, Pullip, and more!

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