Editors' note: all week long, we're running a series of store tours showcasing the brands we carry and how they present themselves in Japan. We're doing this to promote our brands and the fashion in general, and also because it's fun. It's rare for anyone to be allowed to film inside a Japanese brand boutique. We do hope that after seeing these reports, you'll buy clothes from us sometime through our main web site.
MAXICIMAM's Harajuku store is located on the first floor of the LePonte building just outside of Harajuku station. There's a huge amount of stuff on display in a very small space!
Incidentally, we will be carrying Lovely Size items in the future. We already have a few Jupi items and picked up a few more while we were there.
The store is divided into two mostly distinct areas - one for punk and the other for Lolita (kind of like our store).
Aoko straightening up...
The photo above is the interior of the punk side of the store, though you can see on the right side that the Lovely Size Lolita items are in there as well.
Mizutama straightening up...
And above is the Lolita side of the store. MAXICIMAM makes both sweet and punk Lolita, so some of their items can really be worn in either a straight punk or a punk Lolita outfit (like those cat ear hats).
Incidentally, punk Lolita is very popular in Japan right now. It's a style that's easy to wear on a daily basis.
Alice in Wonderland is really, really huge among all the Japanese Lolita brands. MAXICIMAM has it on their store awning and they also have some new Alice-inspired clothing designs.
Some Alice-themed cat ear hats above...
...and Alice-themed neckties!
Above is a new Alice-themed jumper skirt. It was hard to get good pictures of it, but it's actually really cute in real life. We'll probably get it soon.
We brought back a few new MAXICIMAM items with us, and we're going to be ordering more soon. A lot of people have been asking us about larger size Lolita items, so please just wait a little while for the Lovely Size line!
Please visit our MAXICIMAM page to see what we have online right now, and watch for more in the future!