This Monday is our event with designers Masumi Kano and Mitsuba - are you excited?? Today we're going to get you in the mood with a shop tour of the Baby store in Daikanyama, and then tomorrow we'll do the same for the Alice and the Pirates store in Laforet Harajuku! Some of you may remember that we did this last year for various other brands we carry so that our western customers can see what things are like in the home country - it was a big hit, so let's do some more!
First, for completeness, here's the video we had posted earlier with Misako Aoki showing us around the store!
Baby's Daikanyama store is probably their most famous among western Lolitas, because it's the specific store featured in the movie Kamikaze Girls.
As you can see, though, there are some differences between the store in the movie and the real-life store! (The store in the movie is a set.)
Baby, the Stars Shine Bright Daikanyama
The real store is, like many Lolita stores in Japan, somewhat hidden inside an apartment complex. Lolita stores don't rely on walk-by traffic, so this makes sense. Baby's Daikanyama store is actually the perfect location for a Lolita store, because it's very close to the Tokyu Toyoko line Daikanyama train station and directly behind a shopping center (but not in it). It's easy to get to but impossible to stumble into by chance - you need to be looking for it.
This is an overview of the full store.
Like many Japanese boutiques, they really pack a lot of items into a very small space!
We hope you enjoyed these photos! Watch later for the Alice and the Pirates shop tour!
One more photo before we go - Misako Aoki with the Baby shop staff!