Announcing our next interview: Innocent World's Yumi Fujiwara!

We're excited to announce the next in our ongoing series of interviews with icons of the Japanese fashion scene.  This time, we're bringing you a Q&A with one of the most famous designers of Lolita clothing in Japan: Innocent World's Yumi Fujiwara! Fujiwara-san is not only Innocent World's designer, but also the company president and founder. This has allowed Innocent World a consistency in design quality that few other brands of any kind can match. You may have seen Fujiwara-san (pictured at left) in the Gothic & Lolita Bible, where she regularly appears to promote her brand.

As always, we are opening up this Q&A to you! Send us your questions either by comment or by email - we will pick the best ones to include with our own. Of course, we will be asking her all of the obvious questions even if nobody sends them in, but this is your chance to really get some secrets of Lolita design and the industry in Japan!

Please send us your questions by Saturday, January 28!