Q&A with Innocent World's Yumi Fujiwara now posted!

The latest in our ongoing series of interviews with icons of Japanese street fashion is now posted! Today's Q&A subject: Innocent World's Yumi Fujiwara!

Yumi Fujiwara is the founder, president and chief designer of Innocent World, one of the largest and most renowned Lolita brands worldwide. Her personality, taste and style comes through directly in undiluted form in the brand's clothes, so this is your chance to get some insight into the fashion from one of its most influential guiding hands.

Please watch our site for more Innocent World products, including the upcoming items mentioned in the Q&A!