Friday, May 31, 2013

New shipments from SEX POT ReVeNGe, Baby, the Stars Shine Bright and Innocent World!

Just a quick note to let you guys know that we've gotten a ton of new stuff over the past few days - there's lots for you to look forward to, on both the punk and Lolita side.


We've tweeted about our shipments from BTSSB and Innocent World already, but we haven't yet mentioned that we've also just received new Summer Collection items from SEX POT ReVeNGe, including cutsews, sun visors, skirts and accessories - even iPhone cases! We've also got the latest issue of V!NYL Syndicate, which we'll be including with every order for SPR merchandise from this point on.

We've also mentioned elsewhere that we've also gotten new stuff from Baby, the Stars Shine Bright and Alice and the Pirates - including Mermaid in the Jewelry Box and Favorite Ribbon series items! (This is the collaboration with Misako Aoki!) Some of these items are already available on our web site, so check them out!

And lastly, they arrived last week but don't miss our new items from Innocent World, including new items in the Violin series plus perennial favorites like the Violin Bag! We've also gotten new low-cut socks for summer and other items.

Check our NEW ARRIVALS page for these and other items, and watch for all the new items to be added over the next few days!

Read more...

Thursday, May 30, 2013

Reservations for "Blooming Fairy Doll" by Baby, the Stars Shine Bright

★We're now accepting requests for Baby, the Stars Shine Bright's
"Blooming Fairy Doll" series ★

It's another new series from BTSSB! Reservations officially start on May 31, but you can submit your requests starting now.

Please view the reservation policy here before ordering.
All reservations must be made through email at info@tokyorebel.com



~Expected release in late June ~

Read more...

Thursday, May 23, 2013

Reservations for "Grizabella" by Alice and the Pirates

★We're now accepting requests for Alice and the Pirates'
"Grizabella" series ★

This series goes on official reserve May 24, however
we are taking requests now. Submitting your request early will give you a
better chance of getting exactly what you want.  Please keep in mind there is always a
chance that we will not be able to get every item.

Please view the reservation policy here before ordering.
All reservations must be made through email at info@tokyorebel.com



~Expected release in June ~

Read more...

Reservations for "Some Day of Ranunculus" by Baby, the Stars Shine Bright

★We're now accepting requests for Baby, the Stars Shine Bright's
"Some Day of Ranunculus" series ★

This series goes on official reserve May 24, however
we are taking requests now. Submitting your request early will give you a
better chance of getting exactly what you want.  Please keep in mind there is always a
chance that we will not be able to get every item.

Please view the reservation policy here before ordering.
All reservations must be made through email at info@tokyorebel.com



~Expected release in June ~

Read more...

Wednesday, May 22, 2013

New items from ATELIER-PIERROT have arrived!


We've just received a big new shipment from ATELIER-PIERROT! If you've been waiting for one of their Bustle Corset Skirts or dresses, now is your chance! This time we have new variations on that classic look, including Bustle Corset Jumper Skirts, shorter corseted mini-skirts, and more!

It's all been added to our site already - take a look at our Atelier-Pierrot collection page.

Read more...

Tuesday, May 14, 2013

Reservations for "Clockwork Aristo Kitty" by Alice and the Pirates

★We're now accepting requests for Alice and the Pirates'
"Clockwork Aristo Kitty" series ★

This series goes on official reserve May 17, however
we are taking requests now. Submitting your request early will give you a
better chance of getting exactly what you want.  Please keep in mind there is always a
chance that we will not be able to get every item, and we do expect this to be a popular series.

Please view the reservation policy here before ordering.
All reservations must be made through email at info@tokyorebel.com



~Expected release in June ~

Read more...

Monday, May 13, 2013

Victorian maiden "Victorian Queen" reservations now available

We've got a quick three new items in Victorian maiden's perennial "Victorian Queen" series up for reserve!

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at info@tokyorebel.com.

~ Expected release around the end of June to late July ~

Reserve period ends May 19 10PM ET

Please note that prices for main series items are promotional prices for reserving in advance.

The regular price is shown in strikethrough, and will apply once the reserve period ends.

Please click each image for more information from Victorian maiden's web site.

Items newly up for reserve (prices do not include tax or shipping, as applicable):


Victorian Queen Over Dress - $289 $269
Available in:
Garnet
Chocolat
Coral


Victorian Queen Heart Frill Dress - $229 $249
Available in:
Garnet
Chocolat
Coral


Victorian Queen Ribbon Katyusha - $55
Available in:
Noble Black
Garnet
Chocolat
Coral


Unfortunately, the Noble Black colorways of the Victorian Queen Dress and Victorian Queen Heart Frill Dress are not available.

Please feel free to order now, and don't hesitate to ask us any questions prior to ordering.

We look forward to receiving your emails~!

Read more...

Thursday, May 9, 2013

Late spring SALE!!

Summer's just around the corner, and we need to clear out some of our spring and winter items! Many items from all of our brands are now on sale, with prices slashed 20-50%! Our loss is your gain! Quantities are limited, and once these items are gone, they're gone - so shop early and often!

Read more...

An update on our physical store plans


It's been about six months now since we closed our store in the East Village, and we wanted to give you guys an update on our plans for the future.

As you probably know, we chose not to renew our lease on our old store, because after three years there we'd learned what it takes to run a successful physical location and that one just wasn't going to work in the long run. While we've always been profitable overall, our web site always subsidized our physical store. When all profit comes from one side of the business and the other's actually a drain, then obviously a change is needed.

We've said since then that we'll open a new store once we find a location that we're pretty sure can stand on its own. That's our requirement - the store has to make money by itself, with a full staff. And that's not easy to do in New York City, with its high fixed costs that need to be paid whether we sell anything or not (things like rent and utilities). This isn't mainstream fashion, so the customer base is still small and covering those fixed costs is a challenge.

We've looked at various locations and have even thought of totally different ways of doing business. Stores that sell this fashion in Japan (including some of the big brand stores) don't always operate like traditional ground floor always-open retail walk-in shops. The reasons for that may not always be obvious but we've been looking at those things to see if there's anything we can learn from them. For one thing, locations like that are always a lot cheaper than ground floor retail locations.

It may seem like it's taking us a long time, and we wish we could just open a store again right now. But the good news is that the main reason we aren't is just that we're making a lot more money now, being online only. So our business is actually really healthy, and you don't need to worry about losing us as an outlet to buy your favorite clothes. There's no need for us to rush into things. We didn't really know if you guys would stick with us once we closed our store, but you did and we're thankful for that! We're actually selling more online now than we did when the store was open.

We miss seeing our customers in person more and we also really miss our shop staff - they make running this store fun, and it's not the same for us without them right now.

In the meantime, we're still looking at real estate and we're also talking to potential investors and even potential franchisees. If you're interested in either of those opportunities, drop us a line! (Serious inquiries only, please.) We are a profitable business with a well-known name and experience doing this, so if you think you'd like to potentially open your own location with our help, we're listening.

In the end, this is all really a roundabout way of telling you a new store opening is not imminent. We've successfully reset, though, and are now a healthier business than ever, so hopefully we can find a good way to really move forward towards the future soon. In the meantime, it's business as usual online.

Please let us know if you have any questions!

Read more...

Monday, May 6, 2013

Misako Aoki x Midori Fukasawa visit Baby, the Stars Shine Bright's Harajuku store with us!


Last month during our visit to Japan, we got to see Baby, the Stars Shine Bright's new flagship store in Harajuku and we brought Misako Aoki and Midori Fukasawa with us to show it to you! Here we're giving you the first look at the video we shot with them. In it, Misako and Midori create their own coordinate, and we'll be selling that coordinate in our web store soon! This video will soon be on our Baby, the Stars Shine Bright collection page and will serve as a new introduction to the brand for our customers. As always with our videos, you can open it up full-screen and watch in HD.

If you're in Tokyo, visit the new BTSSB store!

6-29-3 Jingu-mae Harajuku KY building 2nd floor, Shibuya-ku, Tokyo
TEL/03-6434-1382
OPEN/12:00 to 20:00 (11:00 ~ 20:00 on Saturdays, Sundays, and holidays)

We also took some photos there! We'll be adding these to our photo gallery page as well. Let's start with another cute photo of Misako and Midori.

Their base coordinates:
Misako: Wiz Me Over the Rainbow series
Midori: Sylveine jumper skirt

Baby's new store is right on one of Harajuku's main streets - if any of you have been to Laforet Harajuku, it is just down the road.

Inside the door of the building is their latest ad. 

Store overview - or as much of it as we could fit in the frame! This store looks very much like the fictional one in Kamikaze Girls, only brighter! (See our earlier post for a look at the actual Daikanyama store where the film was supposed to be set.) It's a very cute store.

The main dress area.

More dresses and umbrellas on the right side of the store.

The hat and headdress shelves.

Accessory table, plus cardigans and more headbands.

Bags, socks, bonnets and more assorted sundries on this table.

The signature Heart Ribbon Bags and Usakumya Rucksacks.

 More Usakumya-chan!

Blouses, jackets and boleros at the back of the store.

Here's Misako's "Favorite Ribbon" collaboration on display. We'll have these dresses ourselves shortly! 

And the crystal chandelier on the ceiling! Always a classic touch.

We hope you've enjoyed watching Misako and Midori as well as seeing the new BTSSB store, and we hope you'll watch for more of their products on our site over the coming weeks and months! We're constantly receiving new ones, so keep checking our Baby, the Stars Shine Bright and Alice and the Pirates collection pages for new items!

Read more...

Friday, May 3, 2013

Three new Victorian maiden items up for reserve

We've got a quick round of three new VM items up for reserve!

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at info@tokyorebel.com.

~ Expected release around the beginning of July ~

Reserve period ends May 5 10PM ET

Please note that prices for main series items are promotional prices for reserving in advance.

The regular price is shown in strikethrough, and will apply once the reserve period ends.

Please click each image for more information from Victorian maiden's web site.

Items newly up for reserve (prices do not include tax or shipping, as applicable):


Petal Frill Bustier Dress - $289 $269
Available in:
Ivory
Cinnamon
Mist Green


Tuck Yoke Bustle Dress - $309 $289
Available in:
Black
Cinnamon
Greige
Cameo Rose


Victorian Frill Cardigan - $119 $109
Available in:
Black
Cinnamon
Bordeaux
Heliotrope
Navy


Please feel free to order now, and don't hesitate to ask us any questions prior to ordering.

We look forward to receiving your emails~!

Read more...

Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

  • PUTUMAYO - ordering mid-February
  • SEX POT ReVeNGe - just arrived!
  • Yosuke USA - ordered-awaiting shipment
  • VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Listen Flavor, PUTUMAYO, Innocent World, Novalar's, Lumiebre, Yosuke USA, ATELIER-PIERROT, Victorian maiden, Pullip, and more!

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