Yesterday's store opening was a whirlwind - we knew it'd be a busy day, but turnout was far larger than even we expected. Thanks to everyone for coming and making it a hugely successful opening! We know it was a long wait for some of you and we know our store did get a little warm late in the day (it's amazing what body heat can do), so we thank everyone for bearing with us. Everyone seemed happy despite the wait, and we hope that was the case.
We took a few photos of both the pre-opening party and of the line waiting to get in:
Here's our combined shop staff - Tara and Kitsy have both returned to the store, pictured alongside the newest members of the Baby, the Stars Shine Bright team, Karen and Tia!
These were the early arrivals to our pre-opening party. Tokyo Rebel and BSSB each sold half the tickets. A few attendees arrived late, so we had a few more people by the end. (A total of 25 tickets were sold.)
Custom printed macarons with our store logos! These are from
Bisous Ciao, right around the corner from our store.
Cupcakes! These are from
Sweet Buttons Desserts, right around the
other corner. We have a lot of neat food places near us!
Our table spread, which also included finger sandwiches from
Tea & Sympathy, a famously authentic British tea shop in the west village.
This was the line to the store right around 1PM.
And this was it at about 4PM - it actually got longer! By this point it was wrapping around the block, and the line itself was attracting a lot of attention within the neighborhood. We were working as fast as we could to complete purchases, but people were coming faster than we could ring them up! This community seems to have grown even larger in New York since we closed our previous store.
If you didn't want to brave the line yesterday, come on down today - we're open and there is no waiting!
158 ALLEN ST.
NEW YORK, NY 10002
Open 1-8PM every day except Tuesday
We hope to see you soon!
Read more...