We've folded our blog into our main web site! Don't worry, we're still around for all your Japanese street fashion needs - in fact, we're only growing! For all new information, please visit us at https://www.tokyorebel.com and click on the blog/news link.

Wednesday, June 29, 2016

SEX POT ReVeNGe's all-new free magazine has arrived~!

We've just received the newest issue of SEX POT ReVeNGe's free magazine!

Formerly known as Vinyl Syndicate, this magazine features SEX POT's newest designs modeled by popular Visual Kei artists and models. We have many items from the latest collection right here at our store- come find your favorite picks!

CROSS CHAIN STUDS V-neck cutsew ★


SKULL RING sun visor ★

★ ROCK STUDS one piece ★

★ BLACK STONE necklace ★


★ CROSS WING necklace ★

★ BLACK FAIRY skirt ★


This issue is free to anyone, and will also be included in all SEX POT ReVeNGe purchases while supplies last!

Stop by and pick one up now~!


Friday, June 24, 2016

Kitsy and Petrina's Picks from PUTUMAYO!

Kitsy and Petrina give you an in-depth look at some of the items we received in our last shipment from  PUTUMAYO!

Enjoyed the latest  PUTUMAYO picks?? Come shop the collection with us!

Want to see more videos like this? Subscribe to our YouTube channel!

Check out more New Arrivals online, or in store~!


Wednesday, June 22, 2016

Harajuku My Way #8: Misako Aoki Lolita Fashion introductory course!

Harajuku My Way is a series of exclusive blog posts from real-world street fashion icons in Japan.
This is the real Harajuku lifestyle!
#8 is written by model and Kawaii Ambassador Misako Aoki.

Lolita Fashion introductory course.
Lolita beginners must see!  Don't waver, let’s dive into the Lolita world! 

I am Misako Aoki. I am a Lolita model and also a registered nurse in Japan!
There are many people who don’t have the courage to wear Lolita fashion because it makes you stand out in town.  That’s the worry not only for Japanese people but also for all people all over the world!
I think people who wear Lolita fashion always carry this worry.
I wonder if some people stop wearing Lolita fashion because of other persons’ eye…
I live in a country area so I am quite conspicuous in my neighborhood!
But fashion should be fun!
I believe Lolita fashion is wonderful because it makes you stand out!
First, you may feel uncomfortable because of other persons’ eyes but gradually you become accustomed to it naturally as long as you keep wearing it.
If you feel regret because of not wearing Lolita fashion, please try it on, and taste the feeling of becoming a princess!  Your world will expand beautifully.

When I was a beginner of Lolita fashion, I didn’t have much money since I was a high school student, so I started changing my hairstyle and using hair accessories to make a look like Lolita fashion style!

I made my bangs, which is the symbol of Lolita fashion.  I just cut my hair with scissors by myself!
If the length is between eye and eyebrow it makes more of a dolly look since your eyebrow would be hidden, and it also causes the effect of the eyes looking larger.

After my hairstyle was made I bought a katyusha!
I decorated it with some flowers that I bought at stores like 100 yen shops, to remake!
Just wearing katyusha and bangs, it made me look more girly.

One of the most important things for Lolita fashion is a pannier (petticoat)!
Full puffy cute silhouette skirt makes more of a Lolita fashion atmosphere!

So, when I didn’t have money while I was in high school, I was enjoying Lolita-like fashion by having bangs, katyusha, and pannier!

There are some brands that sell casual Lolita styles, so for those people who are interested in Lolita fashion, I would recommend to start from casual Lolita fashion “KAJULOLI” or soft-core classical Lolita style “KURALOLI”.

A challenge is important to everything!

You only live once, so please enjoy your fashion and add variety to your life!

Misako Aoki

Check out the Tokyo Rebel online store or visit us in person for many of the top brands in Lolita fashion!


Saturday, June 18, 2016

Many new Gothic items from ATELIER-PIERROT are now in store!

A ravishing new collection from Atelier-Pierrot has just arrived at Tokyo Rebel!

This gorgeous new shipment features an array of lavish blouses, layered corset skirts, and vivid new colors.

Featured here are the Magia bustle corset skirt and Royal Blouse.

Also check out the Half Sleeve Shirring Blouse which comes in Black and White. It features comfortable shirred sleeves and charming crossing neck straps. The Bustle Corset Dress comes in Black, Wine, and Purple. The colors in this series are very unique and toned for an iridescent appeal. Check out these, and all of our new arrivals from Atelier-Pierrot!

~ Shop our New Arrivals or check out the Atelier-Pierrot collection! These products are available either in store or online.

See you soon, Rebels! ~


Thursday, June 16, 2016

New Shipment from Listen Flavor and a Novelty Fair!

 The latest shipment of Listen Flavor have just arrived at Tokyo Rebel!

We received a lot of cool t-shirts, accessories and more! 

Featured here is the Alice's Trump T-shirt and the newly restocked Switching Tulle Petticoat skirt with ribbon! Accessorize with the LF padlock necklace for a new twist on a Wonderland-themed outfit!

We received a lot of t-shirts that range from super cute to creepy cool like the Skull Strawberry T-shirt. Pair it with Midnight Leggings or Moon star Lace-up shorts for an edgier style. We also restocked the popular Lunatic Cat short-sleeved Sailor One-piece and the Unicorn Heart Riders Jacket

We also have a new novelty fair - spend more than $70 on Listen Flavor items and receive your choice of a Melty Apple keychain or Lunatic Cat mini-tote! One per customer, while supplies last - and supplies on these are extremely limited!

~ Shop our New Arrivals in store or online!

See you soon, Rebels! ~


Sunday, June 12, 2016

Weekly Coordinates!

Hey there, Karen here! Welcome to this week's coordinate post! This week's coordinates feature items from Victorian maidenPUTUMAYOListen FlavorYosuke and SEX POT ReVeNGe. You can find all these items both in-store and online!

Our first look features items from SEX POT ReVeNGe! This is a coordinate suitable for both our male and female customers! The length of the STUDS MILITARY Cargo pants and the cool design are perfect for versatile punk looks in warmer weather. The BASTARD GRUNGE cutsew features a dyed, tattered look and studs, and the CHAIN CONNECT SID RING belt is the perfect accessory to complete the outfit. Our popular SEX POT chain adds attitude to the look. Pair the coordinate with our statement Rock lace-up platform boots for the final touch for the punk outfit!

BASTARD GRUNGE cutsew - $42
STUDS MILITARY Cargo pants - $114

SEX POT chain - $40
Rock lace-up platform boots - $134

Next up is an adorable sailor coordinate using items from PUTUMAYO! This coordinate features our cute Double sailor blouse. This sailor blouse features elegant little details, such as the small printed crowns on the neck bow. This blouse is also perfect for casual looks, ouji looks, and turning any jumper skirt into a sailor themed coordinate. The Lost in the garden jumperskirt was chosen to pair with this blouse, and the lovely Alice in Wonderland imagery combined with the Sailor blouse created an interesting and sweet look. For comfort and style, we paired the outfit with our Lace up Mary Jane shoes from Yosuke!

Double sailor blouse - $118
Lost in the garden jumperskirt - $218
Lace up Mary Jane shoes - $66

Next up we made an elegant  Lolita coordinate using items from Victorian maiden! The Cotton Frill Doll Dress is incredibly elegant. The tiered neckline and the tiered skirt and ruffle details are gorgeous and creates a maidenly look. We paired this one piece dress with Corsage & Leaf Comb for a simple addition to the already classic look. Add our popular Leche Corsage Strap Pumps and a lovely shawl to complete the look!

Cotton Frill Doll Dress - $296
Corsage & Leaf Comb - $33
Leche Corsage Strap Pumps - $99

Our final coordinate is a casual look from Listen Flavor! The Horror Lip Harness Wide Cutsew features red vampire lips, and comes with a detachable harness. The Melty Trump Pleated Skirt is an adorable versatile piece that matches perfectly with the cutsew. Shrug on the Horror Lip Button Up Cardigan for chilly summer evenings! This coordinate is comfortable and casual, but very unique and attention-grabbing.

Horror Lip Harness Wide Cutsew - $49
Melty Trump Pleated Skirt - $62
Horror Lip Button Up Cardigan - $89

Come visit us and shop in-store, or check all these items out online~!
 Karen & Petrina


New items from Innocent World available for reservation!

Innocent World's newest items are always available for reservation through us!

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at order@tokyorebel.com.

Please click each image for more information from Innocent World's web site.

New items up for reserve (prices do not include tax or shipping, as applicable):

Reservations close June 19th 8PM ET
~ Expected release in early July ~

152920 Diana Twin Clip - $32


Saturday, June 11, 2016

New items from Victorian maiden available for reservation!

New items from Victorian maiden are now available for reservation!

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at order@tokyorebel.com.

Reservation period ends June 17th, 8PM ET.

Please click the image for more information from Victorian maiden's web site.

Items newly up for reserve (prices do not include tax or shipping, as applicable):

Please note that if a price is listed in strike-through, that is the regular price that will apply once the reserve period ends. The second price is the promotional reserve period price.

Henrietta Lace Dress - $260  $240
Available in:


Chiffon Frill Dress - $250  $230
Available in:


Low waist dress - $250  $230
Available in:


Charlotte Frill Skirt - $204  $184
Available in:


Please feel free to order now, and don't hesitate to ask us any questions prior to ordering.

We look forward to receiving your emails~!


Monday, June 6, 2016

New items from Innocent World up for reservation including "Teddy Bear & Playing Card Suit" series and more!

Innocent World's newest items are always available for reservation through us!

Please view the reservation policy here before ordering.

At this time, all reservations must be made through email at order@tokyorebel.com.

Please click each image for more information from Innocent World's web site.

New items up for reserve (prices do not include tax or shipping, as applicable):

Reservations close June 12th 8PM ET
~ Expected release in late June ~

163602 Germaine Onepiece - $248


Friday, June 3, 2016

Harajuku My Way #7: Summer Shoes and Somen with Haruka Kurebayashi!

Harajuku My Way is a series of exclusive blog posts from real-world street fashion icons in Japan.
This is the real Harajuku lifestyle!
#7 is written by KERA model and Mujuuryoku Cookie vocalist Haruka Kurebayashi.

Hello Everyone!

It has been very hot and the temperature has been close to 86F these days, so I decided to cook very Kawaii Japanese food that fits to this season.


This food is called Somen, eaten mainly during summer in Japan!

Usually it has a white color, but I found colorful somen that fits me pretty well one day at a colorful knickknack store so I tried it (*^^*)

Before boiling the noodles looked like strings made of dried pasta, but after boiling it for about 2 minutes and immersing in ice water, it’s done!

Usually the noodle is eaten after dipping in “mentsuyu” which is fish broth based sauce, but depending on the family some people use miso soup instead. It is a very easy cooking and popular food in Japan.

The noodle itself doesn’t have much taste so I put some fruits and veggies to make it look Kawaii to eat!

I will eat it more this summer~!

Then, when the season changes the thing I can’t help thinking about is shoes♫

As you see, I love shoes so much so I can’t help getting more.

The first pair I bought this summer was CANDY STRIPPER sandals~!

The sole part looks a rainbow and the belt part is like watermelon ♥

I had a crush on these sandals that seem perfect for me, since I was born in summer.

Walking in HARAJUKU makes me impulse buy.

I hope beautiful shoes take me to beautiful places♫

Kurebayashi is wearing a Listen Flavor coordinate above - shop Listen Flavor items on our site now!


Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

  • PUTUMAYO - ordered, awaiting shipment
  • Innocent World - ordered, awaiting shipment
  • Listen Flavor - early March
  • Lumiebre - early-mid March
  • Yosuke USA - just arrived!
  • VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Listen Flavor, PUTUMAYO, Innocent World, Novalar's, Lumiebre, Yosuke USA, ATELIER-PIERROT, Victorian maiden, Pullip, and more!

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